February 26, 2016 (Fri)
The 3rd largest e-signature verification service platform in China has changed its corporate website from SSQian.com.cn to BestSign.cn.
Its Chinese name 上上签 manages to remain unchanged because SS Qian is based on Pinyin and Best Sign is based on its English translation.
The question is: why did the company take the pain and money to switch to a different domain name?
I guess the reasons are: (1) The English name Best Sign gives you a global image, which is a status symbol many Chinese want by acquiring expensive domain names, and (2) .cn is a better class than .com.cn. By the end of February, SSQian.com.cn will start to redirect to BestSign.cn.
Naturally, I also speculate the company plans to go global in the future and this is only the first step. If so, they must acquire BestSign.com eventually.
The good news is that BestSign.com appears to be owned by a small signage company in the US, so acquiring the .com domain name is possible by paying a good sum of money.