Yes, in the form of Che.Wang. "che" (车meaning car) is a popular word and cars are big money businesses in China. In this domain name, wang is marketed as 王(king) not the usual 网(net), and that's the beauty of the Chinese language. There are many Chinese characters that sound very similar.
When you combine the name with the extension, you get Che.Wang (车.王) meaning the car king. This serves as a very good brand -- easy to remember and makes the company stand above the competition.
So we see Chinese, like the westerners, also focus on the semantic meaning of domain name + extension. The new extensions are really encouraging such use.