March 8, 2016 (Tue)
8win.com: Cheap But Makes Sense
Many readers know how I evaluate a domain name. It's very simple. When I look at a domain name, I ask myself: Does it make sense for an end user company to run a business on this domain name?
Today's story makes sense. 章鱼彩票 (Zhang Yu Cai Piao, or literally meaning Octopus Lottery) is a formidable new player in online betting. Founded in 2013, it has already landed in UK on its way its global reach. Recently a Series B funding from Le.com has pushed up its valuation to 1 billion USD.
The domain name it uses for its corporate website is a humble NLLL: 8win.com. These days most NLLL .com domain names are selling at very cheap prices. In the last two years, the highest sale of NLLL .com reported by Nambio is 4uni.com at US$ 2,407.
However, 8win.com makes sense. 8 is all about making a fortune and "win" is self-explanatory. Here's my point: if you buy a low-cost domain name that makes sense, you can turn it into a billion dollar business.
However, there is an issue: While the domain name matches the nature of the business, it does not match the name of the company. This can be solved by changing the company name accordingly.