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March 30, 2016 (Wed)

Brand Protection


Zhong Chou Ke (众筹客) is a crowdfunding platform where businesses can obtain financing from small investors. This provides new financing options for businesses other than banks, and higher return of investment for small investors. The company has just received Series A funding for further expansion.

Its corporate site is ZhongChouKe.com, matching the brand name so that is good. The name is appropriate and means 'many guests contributing'. It is not difficult to remember though a little bit long.

However, the company does not own ZhongChouKe.cn.

For brand protection, I think the company should also acquire ZhongChouKe.cn which currently does not resolve. For long term growth, the company should also acquire its matching acronym name ZCK.com and ZCK.cn.