April 12, 2016 (Tue)
Business May Fail, but a Good Domain Name Grows in Its Value
The story of China.com shows you a good domain name keeps growing in its value.
It's in the news everywhere. Lander Sports in China has just paid more than 150m CNY to acquire the company China.com. However, it is reported the payment is mainly for the domain name and trademark.
Lander plans to combine its strength in sports with the branding power of China.com to turn itself into a global media player in sports.
China.com has had its glorious days. In 1988, entrepreneur Ke Yong YE bought the domain name China.com for 5 figures CNY for his Internet business. In 1999, China.com became the first Chinese company to list in the US.
The .com bust in 2000 brought down the company and it never recovered. In 2011, China.com filed for bankruptcy and was delisted from the stock exchange. In 2013 it was sold to Global Broadcasting Media Group (GMG) for 72m CNY.
Looking at the valuation of China.com over the years, you can see the domain name has increased tremendously in its value. This story just shows that business may fail, but a good domain name will keep increasing in its value.
On a side note, Lander's corporate site is Lander.com.cn and unfortunately the company does not own Lander.com.