Coreile

Chinese Domain Market Newsletter

Whenever I visit the dragon city, there are two things I always enjoy doing -- Star Ferry and the tram. They are old and slow, but they remind me of the good old days when life was much simpler. Since then, I've learned happiness does not rest on things. Here's the post.

April 25, 2016 (Mon)

Most Popular Chinese .IDNs


Today, you can register a domain name all in Chinese (IDN.IDN). Since Chinese .IDNs are fairly new, no winner has emerged yet. I decided to take a look at the top domain registrars in China and see what they are selling. Hopefully this information will give us some hints.

For my study, I used the latest registrar ranking list I could find: 2015 China Top 10 Domain Registrars list. I visited each of them and recorded the Chinese .IDN they were selling. Below is the result, starting from the biggest registrar Aliyun.

1. 阿里云(万网) wanwang.aliyun.com
公司 (company)
网络 (network)
中国 (China)
集团 (group)

2. 易名中国www.ename.cn
公司 (company)
网络 (network)
中国 (China)

3. 西部数码 www.west.cn
公司 (company)
网络 (network)
中国 (China)
世界 (world)
我爱你 (I love you)

4. 35互联 www.35.com
公司 (company)
网络 (network)
中国 (China)
中文网 (Chinese website)
信息 (information)
商标 (trademark)
在线 (online)
网址 (web address)

5. 新网互联 DNS.com.cn
公司 (company)
网络 (network)
中国 (China)

6. 中国数据www.zgsj.com
公司 (company)
网络 (network)
中国 (China)
信息 (information)
世界 (world)

7. 爱名网www.22.cn
公司 (company)
网络 (network)
中国 (China)

8. 美橙互联 CNDNS.com
公司 (company)
网络 (network)
中国 (China)
信息 (information)

9. 联动天下www.72e.net
公司 (company)
网络 (network)
中国 (China)
我爱你 (I love you)
香港 (Hong Kong)

10. 商务中国 www.bizcn.com
公司 (company)
网络 (network)
世界 (world)
我爱你 (I love you)
中文网 (Chinese website)
信息 (information)
商标 (trademark)
在线 (online)

Observation: Two extensions stand out: .公司 (company) and .网络 (network). They are the only extensions sold by all top 10 registrars. Among these two, I like .公司 (company) best because it's already part of many Chinese companies' legal names, so it looks very natural.