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Middle Earth is a very special place. It is the only place that I know where the aboriginal people are treated nicely. I see people of different colors, yet we all live peacefully together. It's not the skin color, birth origin, language spoken, or any other element that determine our worth. It's what's inside you that counts. I'm happy that I'm part of this land. So, welcome to Middle Earth. Here's the post.

May 6, 2016 (Fri)

A Funky but Difficult Name


有壹手快修 (You Yi Shou Kuai Xiu) is a car industry startup which capitalizes on ecommerce, mobile Internet, and social networks to offers speedy car repair services. The company is one of the many recent startups that adopt the O2O (online to offline) service model.

The company's trading name is 有壹手 (You Yi Shou) and its corporate site is Y1S.cn. The name literally means "has one hand".

Look at the name carefully. It has the number 1 (one) in the middle of the name. This name is quite creative, because it matches the meaning of the Chinese character Yi (one).

While the name is quite funky, it is not easy for consumers to remember. I think most people will just type YYS.cn the exact match domain name.

The company does own the longer Pinyin name YouYiShou.com and YouYiShou.cn but they are not used. The exact match name YYS.cn does not resolve but YYS.com is still available for sale.

Since the company just completed Series B funding, I hope they will spare some money to acquire YYS.com.