Coreile

Chinese Domain Market Newsletter

I must be an optimistic person, because I tend to see positive things in unpleasant situations. For example, when I was fresh out of college many years ago, I was posted to the plum blossom country with no friends and no connections. Every morning I had to take a bus to the office. Because of the traffic jam, a short trip often took more than an hour. It was a crowded, stuffy, and noisy ride. By the time I reached the office, I was already tired. One day, I decided to try something else by walking to the office, which also took about an hour. But, I used this precious time to learn Japanese, which turned out to be very rewarding later in my life. Here's the post.

September 13, 2016 (Tue)

Some hints coming from India


The internet is global. When something happens at one corner of the world, it may also happen at other parts of the world. For this reason, I read TechCrunch with great enthusiasm everyday, paying particular attention to startups in other countries and their chosen domain names.

This morning I read a news story about four Indian startups in the internet space. Practo, Healthkart, NetMeds, and Portea are making waves and poised to become the big four in the medical industry in India. I have learned that big companies lead and the rest follow, so the way the domain names of these four startups are chosen may become a trend that other companies in India will follow.

Practo's corporate site is Practo.com (book a doctor or other fitness-related service); Healthkart is Healthkart.com (buy supplements online); NetMeds is NetMeds.com (online pharmacy); and Portea is Portea.com (book a medical service). Here, I see three characteristics of these domain names:

  1. .com
  2. English-like words
  3. Matching brand name

When I turned my attention to China, I found something similar happening too. For example, in the same news section today, I found the story of FounTown (方糖小镇 = a small town of sugar cubes) which just received $30m Series A funding. The startup uses Ftown.com and Fountown.com.

Also, media startup Du Dong (读懂 = read and understand) recently spent $50k to acquire DuDong.com for upgrade from DDXSB.com. If you look at these two Chinese startups, they show the same characteristics displayed by the four Indian startups.

This leads me to the speculation of one trend in corporate China: choosing domain names that are .com, consisting of English or English-like words, and matching brand names.