Coreile

Chinese Domain Market Newsletter

When I was growing up, my parents wanted me to become a teacher so we could have a stable life. That's the last thing I wanted to do, so I chose to major in business at college. Years later, when by chance I started teaching computer classes in the Sakura country, I found the joy in it for the first time. Today, I did my first speaking at a domain conference via Skype and I truly enjoyed it. I've found that the more you share by teaching others, the more you want to learn and teach, and the whole cycle makes life interesting. Here's the post.

September 21, 2016 (Wed)

The micro story about .手机 (mobile phone) in China


Today I read a news story about the Chinese IDN extension .手机 (mobile phone) being promoted as the entry to your "micro" world. The concept is quite simple. You use a Chinese IDN name on the this extension to develop a simple website listing links to your "micro" services such as micro blogging (Weibo), micro messaging (Weixin), app download, and many more.

So, the first thing I checked was its registration number. According to Namestats.org, the total number of .手机 is 27,879, and 99% of them are registered in China. While the number is small, its performance has been good since its launch two years ago. The growth pattern looks solid -- constantly increasing.

The next thing I did was to see if sites have been developed on this extension. Surprisingly, Google returned more than a thousand results but Baidu gave none. Here are the top five sites listed in the search result.

1. 锁.手机 (锁 = locks)
This domain name redirects to Zgsbsw.com, the company's website. You may think the shorter IDN name is easier to remember than the long 6L acronym. Unfortunately, the IDN domain name gives you the impression that it's about locks for mobile phones, even though the company sells locks for house and car doors. So, this domain name does not seem to be appropriate.

2. 517.手机
This domain name redirects to V.ps.cn which is specially designed for mobile phones. The website contains a collection of links to the "micro" services of the company's paint products. 517 rhymes with 我要漆 (I want to paint) so the name is appropriate.

3. 名嘉.手机
This domain name redirects to Mjzs365.com, the company's website. The IDN domain name matches the company name 名嘉 (MingJia) so it is appropriate. (Mjzs365.com is a poor choice. It's long and difficult to remember. MJ.com or MingJia.com will be perfect.) So, the Chinese IDN domain name is easier to remember than the company's long .com domain name.

4. 中华橱柜网.手机
This domain name does not redirect. It's a simple website specifically designed for mobile phones. The website design follows the promoted concept of being the entry point to the company's "micro" services.

5. 名望宠物医院.手机
This domain name does not redirect. It's a simple website specifically designed for mobile phones. The website design looks like it's based on the same template as No. 4 and follows the promoted concept of being the entry point to the company's "micro" services.

So, it looks like some end user companies have bought into this idea of a dedicated Chinese IDN domain name as the entry point to "micro" services. Personally, I am not sure if such concept will become popular. I would prefer the IDN name and the IDN extension to flow well and make sense as a whole.