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For the kiwifruit lovers, here's a story for you. The Turner family, who live in our neighborhood, started exporting a kind of fruit called Chinese gooseberry in the 1950s. The response was so good that it created a problem: its name did not say much about a New Zealand product. One day, the Turner brothers had a business meeting to change the fruit's name. While they were arguing about the different options, their younger sister happened to walk past the room and overhear the conversation. She shouted: kiwifruit! And the rest is history. Here's the post.

November 16, 2016 (Wed)

From LinkedIn to Chinese domain names


I use LinkedIn almost everyday. It is the only foreign social network that I know has entered China successfully. Its growth has been explosive -- being propelled by Chinese executives eager to connect with the outside world. I like this trend so much that I have started writing about domain names in Chinese to cater to my large number of Chinese connections.

Recently, LinkedIn did a study called 最跨界互联网公司 (my translation: The Best Cross-Border Internet Companies), and the best 20 companies were listed. This is about how internet companies in China are trying to solve the severe shortage of talents within their industry, which can become a barrier to a company's growth. The solution is to seek talents from non-internet industries. The top 20 companies on this list are the most active in seeking such talents, suggesting they are most innovative in utilizing human resources to further their growth.

Since my interest is domain names, I wanted to see how these companies are using domain names. For each company on the list, I entered its Chinese name into Baidu and checked its domain names used. Here's the result.

CompanyBusinessDomain Name
Le TV (乐视)entertainmentLe.com
VIP.com (唯品会)ecommerceVIP.com
Shanda (盛大)gameSDO.com (not owns Shanda.com)
Huan Ju (欢聚时代)entertainmentHuanju.cn
Chang You (畅游)gameChangYou.com
Sohu (搜狐)mediaSohu.com
Tuniu (途牛)travelTuniu.com
Sina (新浪)mediaSina.com.cn (owns Sina.com)
iQiyi (爱奇艺)entertainmentiQiyi.com
Jing Dong (京东)ecommerceJD.com
NetEase (网易)media, game163.com (owns NetEase.com)
Ren Ren Wang (人人网)social networkRenren.com
Qihoo 360 (奇虎360)security360.cn (owns 360.com)
Cheetah Mobile(猎豹移动)mobile, securitycmcm.com (owns CheetahMobile.com)
Alibaba (阿里巴巴)integrated1688.com (owns Alibaba.com)
Baidu (百度)integratedBaidu.com
Di Di (滴滴出行)ride-hailingXiaojukeji.com (not owns Didi.com)
Meituan (美团)ecommerceMeituan.com
Jinri Toutiao (今日头条)mediaToutiao.com (Jinritoutiao.com ownership unknown)
Tencent (腾讯)integratedQQ.com (owns Tencent.com)


As you can see, most of the companies own their exactly matching domain names and all of them have .com. Their domain names are very short as well. This shows .com is very strong in corporate China. Notice that these companies are also top brands. As the saying goes: when the brands lead, the rest follow. Therefore, in the foreseeable future, .com will continue to be the best choice as domain extension for businesses in China.