Coreile Letter

A Chinese Domain Market Newsletter
Delivered to Your Inbox Wed & Sat 2am ET (USA)

Joe Gerard, the world's greatest salesman in the Guinness Book of World Records, said many years ago that most people have about 250 connections in their life time. But, the internet has changed that. Today, I just found out that I have more than 2.2 million connections on LinkedIn. I achieved that number in less than 6 months, despite my practice of turning down many requests for connection. To find out your connections on LinkedIn, select Connections from the My Network menu, and then click the magnifying glass next to the search box at the top of the page. The top line of the page shows a number, which is the total of both your 1st and 2nd connections. Here's the post.

December 28, 2016 (Wed)

The hidden message in this Chinese picture


A picture is worth a thousand words. Just look at the picture below, which contains logos from six major brands in China: Alibaba is a NYSE-listed internet conglomerate led by Jack Ma; Jing Dong is a Nasdaq-listed ecommerce giant with $27 billion annual sales; Tencent is listed on Hong Kong Stock Exchange with a market cap of US$200 billion; Taobao, VIP, and Weibo have similar stories, and so do many other brands in China.


What do you see in this picture? There is a hidden message: big brands prefer .com, and so do Chinese consumers.

When Chinese consumers do a Baidu search on Jing Dong for example, they see the Jing Dong logo in the search result. Prominently displayed in the logo is its domain name "JD.com". This domain name is "printed" directly in the minds of millions of Chinese consumers. When they want to visit Jing Dong, they need no assistance but directly go to JD.com. That's why Ding Dong reportedly saves $20m in advertising every year after it upgraded JD.com.

Once the consumers develop this habit, changing it becomes expensive and difficult, and major brands in China understand it. When major brands lead, the rest of corporate China follow. Therefore, it gives me confidence that .com will remain the best investment in China for the foreseeable future.

Can it change? Of course. That's why I monitor and look for any sign of change. If we see major brands replacing the .com in their logs with another extension such as .brand, then it's time that I need to consider the relevance and future of .com. At this moment, however, this scenario is unlikely.