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Chinese Domain Market Newsletter

Does this robot have a heart? Japanese startup Vinclu just released a virtual assistant called Gatebox which is a cylindrical transparent tube the size of a coffee maker. The device comes with microphones, cameras, and sensors, and can be connected to various home appliances. A holographic anime assistant lives inside the tube. She can recognize you the owner and interact with you on a personal level. She can wake you up in the morning, remind you of things to do, and even welcome you back when you return home from work. Who are the targeted users? Of course the young, lonely salarymen! Well, I still prefer to hear the voice of my wife. Here's the post.

January 11, 2017 (Wed)

The best internet companies have spoken


The internet has disrupted corporate China and many internet startups have become the new leaders. Alibaba is now the largest company in China by market cap, and five out of ten of the largest Chinese firms were founded on the internet. [1]

When major brands lead, the rest follow. Therefore, it pays to study the domain name preference of the best internet companies in China. Here, the report "2016 年中国互联网企业100 强" (2016 Top 100 Internet Companies in China) provides an excellent source for our study. [2]

I entered company names from this report into Baidu, found their domain names, and then analyzed them. Because I have already studied the second generation of internet startups in my July 15 and July 16 posts of last year, I decided to compare the two results so that we understand both the current state as well as the future trend in domain preference.

Look at the results.

ExtensionTop 100New 300
.com88%76%
.cn10%16%
.cc1%1%
Others1%7%

The best internet companies in China have spoken: it's .com. The second generation have also spoken: it's .com as well. Chinese companies prefer .com, followed by .cn. The 88% (Top 100) and 76% (New 300) .com shares give us confidence that the .com trend will not go away soon. The lower .com share in the New 300 may be due to the affordability issue and less need to go global, and may suggest that startups will upgrade to .com when they become bigger.

Now let's look at the type of names they prefer.

TypeTop 100 New 300
Pinyin34%42%
English33%31%
Pinyin+English3%9%
Pinyin+Number1%6%
Acronym14%4%
Numeric9%1%
Others6%7%

Pinyin is the number one choice for both current and next generations of internet companies. Now compare the two columns. because the Top 100 companies can afford, many of them go for acronym or numeric names -- such as JD.com and 360.com -- which better position them as global players. On the contrary, they don't like less quality names such as Pinyin+English and Pinyin+Number, resulting in the much lower shares when compared with New 300 companies.

Finally, many domain names used by the Top 100 companies still have inferior quality -- for example Keyvr.cc, Net263.com, and Cnfol.com. This indicates that the domain market is still in its early stage and, therefore, large growth can still be expected.

Here's the list of the Top 100 internet companies in China.

RankCompanyDomain Name
1阿里巴巴 (Alibaba)1688.com (also owns Alibaba.com)
2腾讯 (Tencent)QQ.com (also owns Tencent.com)
3百度 (Baidu)Baidu.com
4京东 (Jing Dong)JD.com
5奇虎360 (Qihoo 360)360.cn (also owns 360.com)
6搜狐 (Sohu)Sohu.com
7网易 (Netease)163.com (also owns NetEase.com)
8携程 (Ctrip)Ctrip.com
9唯品会 (Vipshop)VIP.com
10苏宁 (Suning)Suning.com
11新美 (Xinmei)Xinmeigroup.com
12网宿 (ChinaNetCenter)Chinanetcenter.com
13小米 (Xiaomi)Mi.com
14新浪 (Sina)Sina.com.cn (also owns Weibo.com)
15乐视 (LeTV)Le.com
16搜房 (Sou Fang)Fang.com
1758同城 (58.com)58.com
1837游戏 (37Games)37.com
19东方财富 (Eastmoney.com)Eastmoney.com
20新华网 (Xinhua)Xinhuanet.com
21鹏博士电信传媒Drpeng.com.cn (also owns DXTGS.com)
22四三九九网络4399.com
23易车Yiche.com
24二三四五网络2345.com
25汽车之家Autohome.com.cn (also owns Autohome.com)
26多益Duoyi.com
27福建网龙ND.com.cn
28迅雷Xunlei.com
29乐居Leju.com
30途牛Tuniu.com
31同程旅游LY.com
32驴妈妈旅游Lvmama.com
33宜人贷Yirendai.com
34人人贷We.com
35人民网People.com.cn (also owns Huanqi.com)
36联动优势科技Umpay.com
37竞技世界8006217.1024sj.com (also owns JJ.cn)
38第一视频v1.cn (also owns Vodone.com)
39游族网络Youzu.com
40上海钢银电子商务Banksteel.com
41焦点科技Focuschina.com
42福建新中冠信息科技FJXZG.com
43杭州边锋网络技术Gameabc.com
44广州创思信息技术9377.com
45杭州卷瓜网络Mogujie.com
46北京天盈九州网络技术8069864.1024sj.com (also owns iFeng.com)
47福建利嘉电子商务Nitago.com
48暴风科技Baofeng.com
49杭州顺网科技300113.com
50小桔科技Xiaojukeji.com
51寺库商贸Secoo.com
52上海钢富电子商务sh.qiyexinyong.org (also owns Zhaogang.com)
53梦网科技Montnets.com
54陆金所Lu.com
55快乐阳光互动MGTV.com
56云游Forgame.com
57朗玛Longmaster.com.cn (also owns 39.net, GUIJK.com)
58山东开创CTRL.cn
59拍拍贷PPdai.com
60六间房6.cn
61猎豹清理大师Keyvr.cc
62锐之旗Ruizhiqi.com
63艾普网络IP66.com
64咪咕Migu.cn (also owns Miguvideo.com)
65中钢网ZGW.com
66齐聚iQiju.com
67东方网Eastday.com
68格瓦商务Gewara.com
69有米科技Umiplus.com
70珍爱网 Zhenai.com
71帝联科技Dnion.com
72佳缘Jiayuan.com
73摩拉Moonbasa.com
74武汉奇米网络科技Juanpi.com
75趣游科技G2.cn
76银联商务Chinaums.com
77二六三网络通信Net263.com
78蜗牛网Woniu.com
79江苏三六五网络House365.com
80百田信息科技Baitianinfo.com
81悉知XZgoogle.com
82九机网.9ji.com
83空中信使Kongzhong.com
84湖南竞网智赢Hnjing.com
85泰一指尚科技Typsm.com
86龙采Longcai.com
87金华比奇网络技术5173.com
88中铁物资钢之家CRMG.com.cn
89浙江省公众信息产业Public.zj.cn
90巨人网络Ztgame.com
91大汉电子商务DDMG.com
92迅付信息科技 IPS.com
93好享购物Hao24.cn
94绿网天下Gwchina.cn
95上海车团Chetuan.com
96秒银科技Inkey.com
97国技互联Guoji.biz
98中金在线Cnfol.com
99天翼阅读Tyread.com
100盛天网络STNTS.com

Source:
  • [1] 中国市值最高的十大公司 (Top 10 Chinese Firms by Market Cap). http://www.souid.com/zhongguoshida/2392.html
  • [2] 2016 年中国互联网企业100 强 (2016 Top 100 Internet Companies in China) was published jointly by MIIT and the Internet Society of China. http://www.cac.gov.cn/files/pdf/ISC2015zghlwTOP100bg.pdf