Coreile

Chinese Domain Market Newsletter

I have found that there are often two sides to everything in life, and the secret to happiness is to choose to look at the positive side. For example, we now live in a city of 1.4m population, which is much smaller than where we came from. But small also means "not crowded." Yesterday, we had dinner at an Indian restaurant, and were pleasantly surprised that only three tables were occupied. The food was good, the service was good, and the place was quiet with only some light music, enabling us to enjoy a good conversation. Here's the post.

February 25, 2017 (Sat)

NewG talk #27 (final)


I'm afraid this will be my last post on NewG as I find myself spending more and more time in Chinese writing. However, I'll continue to publish on Wednesday, focusing on research and data related to the Chinese domain market.

My view on NewG remains unchanged, and I believe NewG domain names have their place in the digital world.

I think .com will continue to be the most desired -- and expensive -- extension simply because it's already well established as the home for top brands in the world. The original meanings of .com have gone. Instead of being the extension for commerce in the country of USA, it has morphed into being "global" in terms of both usage and jurisdiction.

While .com is for the "global" users, NewG can serve very well for the niche users. The operating site Brighton.plumbing is a good example, for it serves only a city of less than 300,000 residents. For club members of Kiwibird.club (not live), they should have no problem remembering the domain extension because of their constant contact with the site.

In the future, I think personal and group-based websites will flourish. They don't need to be global or even national. A good name matching their name and on a NewG extension relevant to their activity will be sufficient.

In short, I see a digital world of more diversified use of domain extensions to suit different purposes. .com will remain king in the corporate world, though.

RankExtFeb 04Feb 11Feb 18Feb 25China
1xyz604460536087610864.8%
2top429642914281427479.3%
3loan95810261168128295.4%
4win112511301133112890.5%
5wang86185985483299.7%
6club74473874575052.5%
7site67468369069384.8%
8online62965666366741.4%
9bid57756456556888.3%
10vip50350350550695.9%
-TOTAL16808k16692k16504k16412kna
Note
  • Unit in 1,000
  • Data courtesy of Namestat.org