A small boy taught me the fun in learning English. One day I went to a beach near my high school. There I saw many foreigners but I was attracted to a small boy. When I went closer, I saw him holding something in his hand. Being curious, I asked him and he said, "baby crab." That seemingly plain answer became my aha moment to realize how interesting the English language is. I knew for the first time that "baby" can be applied to non-human things, and you can have another noun placed before a noun to act like an adjective! Since that day, I have learned many more interesting things about the English language, and I have used it to gain many non-Chinese friends as well. Here's the post.
March 15, 2017 (Wed)
The next generation leaders offer opportunities in Chinese domain names
I like to study leaders, because leaders lead and the rest follow. In corporate China, leadership is moving from traditional industries to the internet arena with Alibaba being the largest company by market cap. Domain strategies by the next generation internet leaders will certainly affect the whole business world in China, so it's worth studying them.
I have already written two posts (July 15 and 16, 2016) to analyze startups on the 2016 Top 300 New Internet Companies list. Today, I'd like to evaluate the quality of domain names used by these future leaders. Because of time constraint, I have limited my study to the top 20 startups. Look at the list first.
|1||滴滴出行||Di Di Chu Xing||Xiaojukeji.com||Didi.com would be excellent!|
|3||陆金所||Lu Jin Suo||Lu.com||Excellent!|
|4||乐视体育||Le Shi Ti Yu||Lesports.com||LSTY.com may be easier to remember|
|5||京东金融||Jing Dong Jin Rong||JR.JD.com|| JDJR.com better|
|6||饿了么||E Le Me||Ele.me||should also secure Eleme.com|
|7||众安保险||Zhong An Bao Xian||Zhongan.com||Good|
|8||乐视移动||Le Shi Yi Dong||(unknown)||LSYD.com recommended|
|9||华大基因||Hua Da Ji Yin||Genomics.com||should also secure Huada.com|
|10||蘑菇街||Mo Gu Jie||Mogujie.com||Good, can upgrade to MGJ.com|
|11||微众银行||Wei Zhong Yin Hang||Webank.com||should also secure Weizhong.com|
|12||达达配送||Da Da Pei Song||Imdada.com||Dada.com better|
|13||口袋购物||Kuo Dai Guo Wu||Koudai.com||Good|
|14||房多多||Fang Duo Duo||Fangdd.com||FDD.com better|
|15||找钢网||Zhao Gang Wang||Zhaogang.com||Good|
|16||瓜子二手车直卖网||Gua Zi Er Shou Che Zhi Mai Wang||Guazi.com||Good|
|17||APUS Group||-||Apusapps.com||Apus.com better|
|18||一下视频一秒拍||Yi Xia Shi Pin Yi Miao Pai||Yixia.com||Good|
|19||易到用车||Yi Dao Yong Che||Yongche.com||Yidao.com better|
For domain investors, this list suggests to focus on .com in the Chinese domain market and to prepare for domain upgrade opportunities. Many of the startups on the list are still using subpar domain names.
A good example is Di Di Chu Xing, the largest ride-sharing company in the world according to Wikipedida. Didi even swallowed up Uber China last year. However, its financial might has not translated into acquiring a good domain name. It does not own the brand matching Didi.com (currently a very small site) or DDCX.com (for sale now).
Adding a prefix to the keyword is not a good solution, as illustrated in Imdada.com. Dada.com would be a good upgrade for it.
Some startups definitely get it by owning brand matching domain names such as Zhongan.com and Mogujie.com. However, they may face difficulty if they decide to go global. Their domain names are not easy to remember, so that may also create upgrade opportunities: such as ZA.com for Zhongan.com and and MGJ.com Mogujie.com.
In short, focus on .com and look for domain upgrade opportunities.