千里之行,始于足下: A journey of a thousand miles begins with a single step
August 19, 2017 (Sat)Protect your domain names
Two pieces of news I read recently prompted me to think that companies must carefully protect their domain names. The first one was actually a recruitment ad by American movie studio 20th Century Fox for a domain manager. The second one was about the domain name 864.com being stolen in China.
August 12, 2017 (Sat)Running out of domain names or creative minds?
Esther Dyson understands domain names. She was the founding chairman of domain organization ICANN after all. In 2011, she was asked by a Techcrunch reporter how she felt about the large number of new extensions to be introduced soon. Their conversation has left me with a deep impression:
August 5, 2017 (Sat)10 common domain name mistakes made by startups in China
I enjoy reading Chinese domain news. While doing so, I have found many mistakes in how domain names are selected by startups in China. Since last August, I have been writing domain case studies to explore this area. Recently I went through the 200+ cases I have covered and picked up 10 cases to share with you today.
July 29, 2017 (Sat)Domain name tidbits
I write about domain names on LinkedIn six days a week, so a CEO friend said to me, "It must be very tiring!" No, I think it's a blessing to be able to do and share what you really like. Moreover, writing helps me better organize my thoughts, so today let me share with you what I understand about domain names.
July 22, 2017 (Sat) See how my friend Fale created a globally branded domain name
On May 6 I published the article "How to create a global brand .com with only $10". The article describes how startups lacking funds can register a globally branded domain name at very low cost. Recently, I had an opportunity to put this concept into practice and I want to share this experience with you.
July 15, 2017 (Sat)OBOR, brand, and branded domain name
A recent news story has caused me to think about the future of domain names. The US recently changed its position and attended the One Belt One Road (OBOR) summit held in May; Japan also sent a team to this Beijing event. The meaning is significant. Until recently, the US and Japan were strong backers of the Trans-Pacific Partnership (TPP) free trade zone in the region. Joining the Chinese initiative indicates that One Belt One Road is on the road to success. This will have far-reaching impact and failure to get on this train will mean lots of missed opportunities.
July 8, 2017 (Sat)Domain name -- CEO's future business card
Domain name is an unfamiliar term for many people. For those who have come across it, they probably think that domain name is used to build website. Actually, domain name has other uses as well: such as for investment as financial products. It can also be used to create a business card with personality. Today, I'll talk about the relationship between domain name and business card.