C o r e i l e

a domain blog for ceos
Saturday

只要功夫深,铁杵磨成针: If you work hard enough at it, you can grind even an iron rod down to a needle.


July 22, 2017 (Sat)
See how my friend Fale created a globally branded domain name
On May 6 I published the article "How to create a global brand .com with only $10". The article describes how startups lacking funds can register a globally branded domain name at very low cost. Recently, I had an opportunity to put this concept into practice and I want to share this experience with you.
July 15, 2017 (Sat)
OBOR, brand, and branded domain name
A recent news story has caused me to think about the future of domain names. The US recently changed its position and attended the One Belt One Road (OBOR) summit held in May; Japan also sent a team to this Beijing event. The meaning is significant. Until recently, the US and Japan were strong backers of the Trans-Pacific Partnership (TPP) free trade zone in the region. Joining the Chinese initiative indicates that One Belt One Road is on the road to success. This will have far-reaching impact and failure to get on this train will mean lots of missed opportunities.
July 8, 2017 (Sat)
Domain name -- CEO's future business card
Domain name is an unfamiliar term for many people. For those who have come across it, they probably think that domain name is used to build website. Actually, domain name has other uses as well: such as for investment as financial products. It can also be used to create a business card with personality. Today, I'll talk about the relationship between domain name and business card.
July 1, 2017 (Sat)
Direct Visit + Uptrend = Must Use Good Domain Name
Consumers demand online shopping to be fast and simple. Therefore, businesses must pay attention to every step in the buying process. Naturally, the first and most important step is to encourage consumers to come and visit a website.
June 24, 2017 (Sat)
Do you need your .brand domain extension?
In January 2012, domain organization ICANN opened application for new domain extensions, thus allowing businesses to own their .brand. This news shocked the domain industry. Many industry experts believed that once companies transition their corporate website to their .brand and start registering as many domain names as they need on this extension, then they will no longer want to spend much money to acquire .com domain names. This would lead to collapse of the .com kingdom, making it the "second-class citizen."
June 17, 2017 (Sat)
The domain journey of a startup
Startup founders often have ideas but not much money, so they tend to spend little time on selecting a good domain name. A few days ago I read a story about a US startup with an interesting domain journey which I want to share with you.
June 10, 2017 (Sat)
Do you own your branded domain name?
Recently, the CEO of a Chinese startup asked me to comment on their domain names. I was a bit surprised because he is internet savvy yet does not own a branded domain name. So, today I'd like to talk about this so-called "branded domain name".
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