Domain Strategy Bulletin
Published Every Saturday

Daily News

(2018.9.25) Numbers themselves have no intrinsic meaning, but meanings may be added to them due to certain events. For example, look at, a Chinese military news site. Once you know the story behind, it becomes easy to remember this site when you want to find news about the Chinese military. The Chinese People's Liberation Army (PLA) is the official name for the Chinese armed forces. It was established on August 1, 1927. Currently, it has approximately 2,285,000 personnel. Now, August 1 is the Army Day in China.

(2018.9.25) 域名升级,是众多企业必经之路。比利时单车制造商Cowboy成立于2017年,官网域名启用。.bike是新的后缀,域名看起来虽然很酷,究竟不是使用主流后缀。近日,该公司获得300万美元种子投资,立刻收购了对应品牌的Cowboy.com域名。这就是名正言顺。

(2018.9.24) Companies come and go, but their domains live on. Lashou (拉手网) had its glorious day as the biggest group buying platform in China, hitting 1 billion yuan in sales transactions in 2010. But time has changed, as it's been overtaken by the likes of Meituan and Da Zhong Dian Ping. Lashou was recently reported to be unable to even pay worker salaries. Its corporate domain will certainly live on because it is a short and 2-pin .com.

(2018.9.24) 域名组织ICANN 发表最新全球十大域名注册商,里面有两家是中国企业,分别是第二名的HiChina (也就是阿里云旗下的万网)和第八名Xin Net(新网)。中国的域名市场日渐增大,可喜可喜!



Is confidential information leaking from your domain?

(2018.9.22 Sat) Several years ago, I had an experience which shows how confidential information of your company may leak to outsiders if you don't own your brand-matching .com domain. The problem highlights human weakness when sending emails.(Read)

What is the digital address (domain) of your store?

(2018.9.15 Sat) Would you like to visit me and see all the works I have done? Just enter my digital address in the address bar of your browser. You see, such digital address is hard to remember and so that's where domains come in.(Read)

Branding 2.0 and domains

(2018.9.8 Sat) While traditional branding (Branding 1.0) focuses on "what", domains add the "where" dimension to it.(Read)

The Chinese domain strategy of Walmart

(2018.9.1 Sat) Apple has moved its Chinese iCloud data to China and India is considering a policy to require data to stay within its country. National governments across the world will likely impose requirements on local residence of local data as time goes on. The "one .com to rule them all" domain strategy may have to include domains for each market. If you are a business owner, what domains do you need when entering the China market? Or, what is the implication if you are a domain investor? I hope a study of Walmart's domain strategy will give us some hints.(Read)

How to create Chinese brands from an acronym domain

(2018.8.25 Sat) Last week I wrote that corporate China likes acronym domains because they can help companies serve audiences both inside and outside China. In this article I'll continue and show you how a single domain can be turned into multiple Chinese brands. As an example, I'll use which I saw in a recent LinkedIn post by Howard Fellman to promote the domain.(Read)